The Project for the Rehabilitation of the Old City of Aleppo, Syria. A Syrian-German cooperation project. Co- funded by the German Society for International Cooperation (GIZ) and the Arab Fund for Economic and Social Development.
We worked with the GIZ team on planning for cultural tourism in the Old City of Aleppo; is a living 355 hectares World Heritage Site. We also provided communication services to support tourism development.
Scope of work
Preparing a tourism policy for the Old City of Aleppo, to be incorporated into the overall Development Strategy of the city. Work included:
Analyzing the tourism sector in Aleppo; i.e. compiling and analyzing data on supply and demand, structure of the tourism industry, stakeholders, role of government, competition, spread effect of tourism spendingÖetc.
Co-organizing and moderating participatory planning workshops that focused on guiding the development of tourism in-line-with urban heritage preservation. Stakeholders who participated in these workshops represented the international and local public and private sectors. Results were channeled into policy and strategies in the making.
Outlining policies for industry and product development, branding and marketing, data collection, and organization of the sector.
Managing communication services for tourism development in Aleppo, including:
Design a proposal for a tourism brand image for the Old City.
Design of tourist maps and signage system for the Old City
Design and production of print, digital, and AV marketing materials
Co-organizing cultural events and preparing communication packages for these events.